Study of 1,000 Business Uses of AI Video: Major Category Rankings and 200 Long-Tail Examples
We classified 1,000 official AI video case studies and published workflows into 16 categories. Explore the leading use-case rankings, biases in public information, 100 representative examples across 10 vendors and 10 approaches, and 200 non-overlapping long-tail examples.
Study of 1,000 Business Uses of AI Video: Major Category Rankings and 200 Long-Tail Examples
Using AI video is about far more than avatars reading scripts. This article classifies 1,000 cases collected from 17 vendors and public sources using a common set of criteria, then analyzes what they are used for. It also presents 100 representative examples that are easy to compare when evaluating adoption, along with 200 unique long-tail examples that are less common but highly instructive.
The unit of analysis is “one published page = one case study or use-case record.” When the same company appeared for different business functions, each was counted as a separate record. The dataset includes both real customer deployments and reproducible workflow examples published by vendors, so evidence types are shown separately.
Category rankings across 1,000 cases
| Rank | Primary use | Cases | Share | Relative volume |
|---|---|---|---|---|
| 1 | Social media, short-form video, and repurposing | 233 | 23.3% | ███████████████████ |
| 2 | Training, education, and onboarding | 151 | 15.1% | █████████████ |
| 3 | Video from articles and materials | 144 | 14.4% | ████████████ |
| 4 | AI presenters and avatars | 95 | 9.5% | ████████ |
| 5 | Translation and localization | 73 | 7.3% | ██████ |
| 6 | Editing, VFX, and post-production | 67 | 6.7% | ██████ |
| 7 | News, broadcasting, and data-driven video | 60 | 6% | █████ |
| 8 | Product demos and customer education | 57 | 5.7% | █████ |
| 9 | Advertising, campaigns, and ecommerce | 28 | 2.8% | ██ |
| 10 | Sales and personalization | 23 | 2.3% | ██ |
| 11 | Events and live experiences | 16 | 1.6% | █ |
| 12 | Design, previs, and visualization | 16 | 1.6% | █ |
| 13 | Healthcare, public services, and accessibility | 15 | 1.5% | █ |
| 14 | Other specialized uses | 9 | 0.9% | █ |
| 15 | Conversational agents and customer service | 7 | 0.7% | █ |
| 16 | Internal communications and investor relations | 6 | 0.6% | █ |
What counts as mainstream
The top three uses alone account for 52.8% of all cases. The largest category is repurposing long-form videos, podcasts, and existing footage into short social-media videos. Training, education, and onboarding come next, followed by generating videos from articles, PDFs, and scripts. In other words, today’s mainstream use is not “making films from scratch,” but turning existing information assets into shorter, clearer, and more shareable videos.
AI presenters ranked fourth with 95 cases. They are a highly visible format, but represent just 9.5% of the 1,000-case dataset—not a majority. Non-avatar-centric uses such as translation, editing, news automation, product explanations, advertising, and sales are larger in aggregate.
Evidence types in public information
| Evidence type | Cases | Share |
|---|---|---|
| Official customer case studies | 491 | 49.1% |
| Official workflow examples | 463 | 46.3% |
| Official customer and use-case examples | 30 | 3% |
| Official announcements | 16 | 1.6% |
Of these, 491 are official customer case studies that name companies or organizations; 46 are customer/use-case examples or official announcements; and 463 are reproducible workflow examples published by vendors. This ranking is therefore not a strict measure of market share. It reflects a “publication bias”: vendors that actively publish examples, social-media and marketing uses, and companies in English-speaking markets are more likely to appear.
How to interpret the leading categories
- Social media, short-form video, and repurposing: The focus is primarily on extracting short clips from webinars, interviews, podcasts, and long-form YouTube videos rather than filming new content.
- Training, education, and onboarding: Especially effective for materials that require frequent revisions, such as regulatory changes, product updates, and multilingual content.
- Video from articles and materials: Companies that already have scripts—blogs, news stories, PDFs, slides, and other documents—can adopt this most easily.
- AI presenters: Used not only as substitutes for filming, but for repeatable explanatory work such as investor relations, public-service guidance, news, and product explanations.
- Translation and localization: Moving beyond subtitles into voice preservation, dubbing, lip sync, and market-specific content variations.
100 representative examples that are easy to compare
The following representative examples were selected with a cap of 10 per vendor and 10 per approach.
1. In-house production of training and onboarding videos (10 cases)
1. Antisel (Synthesia) — Remote employee onboarding. Eliminated filming and standardized onboarding across locations. The official case study reports an NPS of 100. Official case study
2. Northumbria Healthcare NHS Foundation Trust (Synthesia) — Healthcare worker training. Accelerated production of materials for 12,000 people by 86%. Official case study
3. Mondelēz International (Synthesia) — Factory training. A four-person team produced in-house training materials for more than 150 factories and accelerated rollout fourfold. Official case study
4. Justdiggit (Synthesia) — Environmental restoration education for farmers. Delivered materials in local languages to more than 25,000 people in Africa. Official case study
5. Carlsberg (Synthesia) — Supply-chain training. Enabled teams to rapidly create and update training materials in-house for sites around the world. Official case study
6. AmeriSave (Colossyan) — New-hire training at a mortgage company. Turned PowerPoint-centric training into video and cut production time by 50%. Official case study
7. DSV (Colossyan) — Onboarding at a logistics company. Improved the efficiency of new-hire content production by 50% across an organization of more than 75,000 people. Official case study
8. State of New Mexico (Colossyan) — Public-sector training for businesses. Converted text-heavy materials into video and cut training-production costs by 70% for programs serving more than 300 companies. Official case study
9. Illinois Principals Association (Colossyan) — Professional training for school principals. Saved more than 60 hours per video and reduced video-production costs by 75%. Official case study
10. Xylem Kendall (Colossyan) — Education for deskless workers. Replaced paper-based materials with videos for more than 3,000 frontline workers across 11 states. Official case study
Image: Justdiggit / Synthesia official case study.
2. Video translation, dubbing, and lip sync (10 cases)
11. Coursera (HeyGen) — Multilingual courses. Expanded courses using AI dubbing and lip sync, increasing completion rates by 25%. Official case study
12. Trivago (HeyGen) — Advertising localization. Halved post-production for ads across 30 markets, saving three to four months. Official case study
13. Workday (HeyGen) — Corporate video translation. Reduced localization into more than 15 languages from months to hours. Official case study
14. Würth Group (HeyGen) — International communications. Cut translation costs by 80% and halved video-production time. Official case study
15. Stratasys (HeyGen) — Translation of technical training. Increased views by 120% and saved more than $1 million in translation costs. Official case study
16. LG Academy (AI Studios) — Global training. Expanded a single video into 150 languages with AI dubbing. Official case study
17. Arirang TV (AI Studios) — Bilingual broadcasting. Produced news in multiple languages using the same digital anchor. Official case study
18. China Daily (AI Studios) — International news distribution. Used AI voice and video to reduce language barriers for cultural and news content. Official case study
19. Cision (Synthesia) — Multilingual help center. Built 180 localized videos to support customer self-service. Official case study
20. Novelis (Synthesia) — Translation of manufacturing training. Produced materials in-house for sites worldwide and saved about $1 million in localization costs. Official case study
Image: Coursera / HeyGen official case study.
3. AI presenters and digital hosts (10 cases)
21. HENNGE (Synthesia) — Quarterly investor-relations videos. Enabled the CFO and others to produce investor updates in half the time. Official case study
22. SAP (Synthesia) — Standardizing internal video. Scaled production across departments while meeting internal security and brand standards. Official case study
23. Avantor (Synthesia) — B2B product explanations. Used it to build awareness, educate customers, and generate sales opportunities for reagents in the Korean market, cutting production costs by 70%. Official case study
24. Paramount (Colossyan) — Cybersecurity explanations. Replaced more than 10 hours of monthly briefings with video and rolled them out to around 20,000 people. Official case study
25. ProMark (Colossyan) — SaaS product explainers. Turned static PDFs into consistently branded AI-narrated videos. Official case study
26. AIA (AI Studios) — AI brand ambassador. Used an AI human of footballer Son Heung-min in marketing. Official case study
27. Lotte Home Shopping (AI Studios) — Digital host. Created an AI twin of a real shopping-show host and used it for product introductions on live TV. Official case study
28. Seoul City (AI Studios) — Policy news. Turned policy updates into news-style videos on the same day. Official case study
29. NEC×QAB (AI Studios) — Addressing staffing shortages in local broadcasting. Introduced AI announcers to regional Japanese broadcasting to supplement on-air and production workloads. Official case study
30. JRE–Jeunes Restaurateurs (Colossyan) — Co-hosting an international conference. Used custom avatars of Michelin-starred chefs at an anniversary conference attended by 16 countries. Official case study
4. Real-time conversational video agents (10 cases)
31. ACTO (Tavus) — Pharmaceutical sales role-play. Recreated industry-specific customer conversations so sales representatives could practice repeatedly. Official case study
32. Berlitz (Tavus) — Conversational language practice. Extended its conversation-focused teaching method into online AI conversations. Official case study
33. Careflick (Tavus) — Companion for older adults. Reported 54% 30-day retention and average daily usage of 24 minutes for a video agent that reads facial expressions and voice. Official case study
34. Chappy.ai (Tavus) — Insurance enrollment support. A 24/7 video assistant qualifies prospects and handles many conversations simultaneously. Official case study
35. Delphi (Tavus) — Expert digital twins. Provided the knowledge of real people through low-latency, real-time video calls. Official case study
36. Final Round AI (Tavus) — Interview practice. Turned text-based mock interviews into more face-to-face-feeling conversations used by more than 100,000 people. Official case study
37. IgniteTech (Tavus) — Product support. Embedded AI humans with product knowledge through an API so customers could get help at any time. Official case study
38. Orum (Tavus) — Sales-conversation training. Reported a threefold increase in meeting-booking rates through role-play with AI. Official case study
39. Rep AI (Tavus) — Ecommerce video concierge. Provided real-time customer service for many Shopify shoppers. Official case study
40. Studeo (Tavus) — Personalized real-estate guidance. Embedded conversational avatars in a property-listing platform to expand sales touchpoints. Official case study
Image: Rep AI / Tavus official case study.
5. Personalized video and one-to-one sales (10 cases)
41. Hakuhodo Technologies (D-ID) — Personalized in-store recommendations. Built an experience in which visitors converse with four virtual personas and receive product recommendations tailored to their envisioned future. Official case study
42. Envy (D-ID) — Personalized post-event follow-up. Used an executive’s digital twin to raise email open rates from an average of 28% to 49%. Official case study
43. Pitango (D-ID) — Emails for portfolio companies and customers. Improved email open rates and website traffic with video emails featuring AI avatars. Official case study
44. Diplomat Group (D-ID) — Employee-specific training. Turned messages tailored to regions and roles into video, personalizing training. Official case study
45. Gameloft (D-ID) — High-volume variations of game ads. Turned character stills into talking ads, producing more than 20 concepts and over 50 iterations. Official case study
46. AFA／Alzheimer’s Foundation of America (D-ID) — Caregiver support. Provided a visual assistant that responds personally to Alzheimer’s caregivers. Official case study
47. SIU Medicine (D-ID) — AI patients. Created an environment where healthcare professionals can practice patient conversations with personalized scenarios. Official case study
48. Singit (D-ID) — Personalized feedback in language learning. Generated different video experiences for each learner. Official case study
49. Radio Fórmula (D-ID) — Viewer-specific news experiences. Expanded broadcast content into a new distribution format featuring digital people. Official case study
50. D-ID Video Campaigns Pilot — Personalized email. Recorded an average CTR of 16.3% and a 30% increase in coupon redemption with personalized video. Official case study
Image: Envy / D-ID official case study.
6. Generative-AI advertising and campaign video (10 cases)
51. Under Armour (Runway) — TV commercial. Added generative video to the live-action advertising workflow for shot production and idea validation. Official case study
52. Havas Group (Runway) — Global brand advertising. Used AI production workflows to roll out market-specific creative. Official case study
53. Obsidian (Runway) — Campaigns for Disney, Nike, and others. Incorporated generative video into ad production for major brands. Official case study
54. Silverside AI／Coca-Cola (Runway) — Product advertising. Reported producing Coca-Cola ads at 65% lower cost than conventional methods. Official case study
55. Salomon (Runway) — Global brand campaign. Incorporated generative AI into visuals connecting products with the brand world. Official case study
56. The Points Guy (Google Veo) — Travel and credit-card advertising. Automated 80% of production work and generated more than 67,000 conversions. Official case study
57. ALPHAWAVE (Google Veo) — Performance advertising. Created videos for YouTube and Google Ads with Veo and Flow, raising clients’ ROAS by an average of 25%. Official case study
58. WPP (Google Veo) — Advertising-production platform. Integrated Veo into WPP Open to improve efficiency from ideation through production. Official announcement
59. Mondelēz International (Google Veo) — Advertising assets for more than 100 brands. Accelerated campaign production for 150 countries. Official announcement
60. InVideo (Google Veo) — Automated generation of ads and explainer videos. Integrated Veo 3 and Imagen to offer a service that generates finished videos from text. Official announcement
Image: Silverside AI / Runway official case study.
Image: The Points Guy / Google Cloud official case study.
7. Automated editing, VFX, and post-production (10 cases)
61. The Late Show with Stephen Colbert (Runway) — Program editing. Reduced certain editing tasks from five hours to five minutes. Official case study
62. BBC Studios (Runway) — Live-broadcast compositing. Integrated a live AI avatar into broadcast television and tested real-time production. Official case study
63. Musixmatch (Runway) — Animating album covers. Used an API to animate still album artwork and mass-produce visuals for music distribution. Official case study
64. Tool (Runway) — Automotive content platform. Generated visuals for individual vehicle models and markets while maintaining brand consistency. Official case study
65. Shutterstock (Runway) — Stock-video production. Developed new ways to create and distribute content by combining existing assets with generative video. Official case study
66. dentsu (Adobe Firefly) — From previs to production. Introduced the Firefly Video Model into storyboards, prototypes, and client workflows. Official announcement
67. Stagwell (Adobe Firefly) — Generative production under brand guidelines. Expanded video concepts for client campaigns while prioritizing commercial safety. Official announcement
68. PepsiCo／Gatorade (Adobe Firefly) — Product creative. Evaluated the Firefly Video Model beta for advertising production. Official announcement
69. Publicis Groupe (Adobe Firefly) — Personalized advertising. Integrated image, vector, and video generation into production studios to scale customer-specific content. Official announcement
70. Walt Disney Imagineering (Adobe Firefly) — Theme-park pre-production. Used models adapted with its own design assets for pre-design visualization. Official announcement
Image: Adobe official announcement.
8. Turning articles, materials, and news into video (10 cases)
71. Cisco (Lumen5) — Video from technical content. Turned existing articles and information assets into short videos for global audiences. Official case-study collection
72. Siemens (Lumen5) — Employee-created video. Enabled subject-matter experts to publish using brand templates, scaling to about 4,300 videos annually. Official case study
73. Mitsubishi (Lumen5) — Expanding content strategy. Turned marketing materials into video and accelerated production workflows. Official case-study collection
74. Best Western (Lumen5) — Hotel marketing. Turned property and destination information into short videos used to create customers’ first impressions. Official case-study collection
75. DNV (Lumen5) — Social publishing. Turned highly specialized content into social-video formats and increased publishing frequency. Official case-study collection
76. Emerson (Lumen5) — Global corporate communications. Created a system in which multiple departments can produce videos in-house while protecting the brand. Official case-study collection
77. Swiss Re (Lumen5) — Financial and insurance social video. Built a self-service video-production environment for communications teams. Official case-study collection
78. Berkshire Hathaway HomeServices (Lumen5) — Real-estate information. Produced 500 videos in 10 months. Official case-study collection
79. Finland Ministry for Foreign Affairs (Lumen5) — Policy communications. Created more than 200 videos in six months and used them for multilingual communications including NATO-accession-related information. Official case study
80. University of Georgia (Lumen5) — University communications. Reduced production time from weeks to one day and continuously published brand stories. Official case-study collection
Image: Lumen5 official case-study collection.
9. Design exploration, previs, and experience visualization (10 cases)
81. IBM (Adobe Firefly) — Enterprise creative prototyping. Accelerated ideation around brand assets for commercial use. Official announcement
82. Mattel (Adobe Firefly) — Product and brand-concept visualization. Used Firefly to iterate creative ideas and scale production. Official announcement
83. Tapestry (Adobe Firefly) — Fashion-brand assets. Improved the efficiency of creative production under brand guidelines. Official announcement
84. Deloitte Digital (Adobe Firefly) — Client concept development. Enabled rapid comparison of early-stage visual and video concepts. Official announcement
85. IPG Health (Adobe Firefly) — Healthcare advertising exploration. Used it for safe creative prototyping and scaled production in a regulated sector. Official announcement
86. Dashverse (Google Veo) — Comic and video-production platform. Integrated Veo 3 and Gemini into its production tools, supporting a service used by more than 2 million people. Official announcement
87. Emtek／Vidio (Google Veo) — Broadcast pre-production. Used VidioGen for outpainting and background generation to visualize shots that would otherwise be physically or financially difficult. Official announcement
88. YouTube Shorts (Google Veo) — Generating backgrounds and missing shots. Added a feature allowing creators to use Veo to supplement unfilmed six-second footage or backgrounds. Official announcement
89. City of Linz (Colossyan) — Service-experience design for local government. Guided 55,000 people with AI advisors in 11 languages and saved more than 50% of the communications budget. Official case study
90. Mentor Group (Colossyan) — Sales-training content design. Reduced production costs by 90% and time by 80% for videos serving 60 countries. Official case study
10. Data-driven video, automated scale, and news operations (10 cases)
91. The Weather Network (HeyGen) — Video from weather data. Turned changing forecast data into updated videos tailored to regions and viewers. Official case study
92. Vision Creative Labs (HeyGen) — High-volume financial video production. Expanded output from one or two videos annually to 50–60 per day. Official case study
93. Reply.io (HeyGen) — CRM-connected sales video. Used prospect information to efficiently generate personalized video messages. Official case study
94. HubSpot (HeyGen) — Marketing-video operations. Accelerated editing and translation so multiple internal teams could produce videos continuously. Official case study
95. Telemundo (HeyGen) — Broadcast production during a tournament. Used AI video in program segments under demanding World Cup broadcast deadlines. Official case study
96. Hana Bank (AI Studios) — Automated summaries of investment information. Presented key points about financial products as short videos within its banking app. Official case study
97. Korea Deposit Insurance Corporation (AI Studios) — Recurring internal news. Reduced the effort of repeat production with a dedicated avatar. Official case study
98. SRT (AI Studios) — Railway guidance. Delivered recurring passenger information through an AI announcer. Official case study
99. HeyGen (Google Veo) — Background generation for video agents. Used Veo 3 to automate the production process of naturally placing avatars in any environment. Official case study
100. VEED (Google Vertex AI) — AI editing and lip-sync platform. Handles more than 3 PB of video per month and provides generation, editing, and multilingual lip-sync capabilities. Official case study
Cases by vendor
| Vendor / platform | Cases |
|---|---|
| Synthesia | 10 |
| Colossyan | 10 |
| HeyGen | 10 |
| AI Studios | 10 |
| Tavus | 10 |
| D-ID | 10 |
| Runway | 10 |
| Google Veo／Vertex AI | 10 |
| Adobe Firefly | 10 |
| Lumen5 | 10 |
How to choose in practice
Companies with many existing slides and manuals can start most easily with in-house training production or video creation from articles. If global expansion is the challenge, test a single translated video and compare subtitle-editing time with outsourcing costs. Advertising and design teams can often measure benefits more easily in storyboards, previs, background generation, and asset variations for different sizes before focusing on finished video. For sales and customer service, it is safer not to automate everything immediately: define the conditions for handoff to a human, then test personalized video or conversational agents.
When replicating a face or voice, include the person’s consent, intended use, retention period, and AI disclosure in contracts and operating procedures. For advertising and broadcasting, clarify asset rights, trademarks, misinformation, and responsibility for final review as well.
200 non-overlapping long-tail examples
Rather than listing dozens of similar cases from the leading use categories, we selected 200 cases from URLs not used among the 100 representative examples, spreading them across categories and vendors. Official titles are retained in their original language so that details can be checked at the linked pages.
| No. | Category | Use case / official title | Vendor / publisher | Evidence type |
|---|---|---|---|---|
| 1 | AI presenters and avatars | DeepBrain AI - Case study of aka bnak | AI Studios | Official customer case study |
| 2 | AI presenters and avatars | DeepBrain AI - Case study of Beijing TV | AI Studios | Official customer case study |
| 3 | AI presenters and avatars | DeepBrain AI - Case study of CCTV | AI Studios | Official customer case study |
| 4 | AI presenters and avatars | DeepBrain AI - Case study of Cramer | AI Studios | Official customer case study |
| 5 | AI presenters and avatars | How a LinkedIn creator used a personal avatar to hit 60M+ video views faster | Synthesia | Official customer case study |
| 6 | AI presenters and avatars | Unlock the Potential of Personal Avatars: 16 Creative Video Use Cases | VEED | Official customer/use-case example |
| 7 | Social media, short-form video, and repurposing | Branded Podcast: How Revelo's CMO Makes One in 2 Hours | Descript | Official customer case study |
| 8 | Social media, short-form video, and repurposing | Content Repurposing: How SaaStr Ships 3 to 4 Videos a Day | Descript | Official customer case study |
| 9 | Social media, short-form video, and repurposing | Video Podcast Production: How HubSpot Ships 3 a Week | Descript | Official customer case study |
| 10 | Social media, short-form video, and repurposing | DNV Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 11 | Social media, short-form video, and repurposing | Mondadori Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 12 | Social media, short-form video, and repurposing | agnes asplund waybler | Storykit | Official customer case study |
| 13 | Social media, short-form video, and repurposing | airelle charra listgrove | Storykit | Official customer case study |
| 14 | Social media, short-form video, and repurposing | asa tornquist canon | Storykit | Official customer case study |
| 15 | Social media, short-form video, and repurposing | august jakobsson city of stockholm | Storykit | Official customer case study |
| 16 | Social media, short-form video, and repurposing | aurelie minguet ammeux epf | Storykit | Official customer case study |
| 17 | Social media, short-form video, and repurposing | azelio kristian flanagan | Storykit | Official customer case study |
| 18 | Social media, short-form video, and repurposing | caisa jansson skanska sweden | Storykit | Official customer case study |
| 19 | Social media, short-form video, and repurposing | caroline larsson essve | Storykit | Official customer case study |
| 20 | Social media, short-form video, and repurposing | christoffer hiding bil nilsson | Storykit | Official customer case study |
| 21 | Social media, short-form video, and repurposing | christopher jansen grunenthal | Storykit | Official customer case study |
| 22 | Social media, short-form video, and repurposing | dan schermerhorn majority | Storykit | Official customer case study |
| 23 | Social media, short-form video, and repurposing | dominika dzielak dun bradstreet | Storykit | Official customer case study |
| 24 | Social media, short-form video, and repurposing | emelie linheden younium | Storykit | Official customer case study |
| 25 | Social media, short-form video, and repurposing | eva dahlberg almi | Storykit | Official customer case study |
| 26 | Social media, short-form video, and repurposing | graham paul team energy | Storykit | Official customer case study |
| 27 | Events and live experiences | How Dolsten & Co. Delivers Creative Work Faster ／ HeyGen | HeyGen | Official customer case study |
| 28 | Events and live experiences | Snow White Movie Controversy ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 29 | Events and live experiences | Twitch Product-Market Fit ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 30 | Events and live experiences | oliver durston gridlines | Storykit | Official customer case study |
| 31 | Events and live experiences | How IP booked 35% more meetings at a trade show | Synthesia | Official customer case study |
| 32 | Other specialized uses | Async Video: How Shopify Runs 300 Projects Meeting-Free | Descript | Official customer case study |
| 33 | Other specialized uses | WPP’s T&Pm agency scales video creativity with generative AI from Sora on Azure OpenAI ／ Mic… | Other platforms | Official announcement |
| 34 | Design, previs, and visualization | From Idea to Product ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 35 | Design, previs, and visualization | How ChatGPT Works ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 36 | Design, previs, and visualization | Runway Customers ／ How KPF is incorporating AI video into Architectural workflows | Runway | Official customer case study |
| 37 | Design, previs, and visualization | Runway Customers ／ How UPenn Architecture Professors are Transforming 3D Design with Runway | Runway | Official customer case study |
| 38 | Design, previs, and visualization | Runway Customers ／ New Balance's Onur Yüce Gün on how Runway's AI capabilities are revolutio… | Runway | Official customer case study |
| 39 | Design, previs, and visualization | Customer Stories: How Superside Design Solutions Fuel Growth | Superside | Official customer/use-case example |
| 40 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Beijing Zhongke Dayang | AI Studios | Official customer case study |
| 41 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Great Wall Media | AI Studios | Official customer case study |
| 42 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Hankookilbo | AI Studios | Official customer case study |
| 43 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Kyongbuk Maeil | AI Studios | Official customer case study |
| 44 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of MBN | AI Studios | Official customer case study |
| 45 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Metro Media | AI Studios | Official customer case study |
| 46 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of MMA | AI Studios | Official customer case study |
| 47 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of TV Chosun | AI Studios | Official customer case study |
| 48 | News, broadcasting, and data-driven video | DeepBrain AI - Case study of Yinke Holdings | AI Studios | Official customer case study |
| 49 | News, broadcasting, and data-driven video | Tomorrow.io Customer Story ／ HeyGen Success | HeyGen | Official customer case study |
| 50 | News, broadcasting, and data-driven video | Apple 2025 Launch ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 51 | News, broadcasting, and data-driven video | Lindsay Lohan Comeback ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 52 | News, broadcasting, and data-driven video | Louvre museum robbery ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 53 | News, broadcasting, and data-driven video | Nipsey Hussle "The Marathon" album ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 54 | News, broadcasting, and data-driven video | Selena and Benny Love Story ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 55 | News, broadcasting, and data-driven video | Taylor Swift Showgirl Era ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 56 | News, broadcasting, and data-driven video | The best Hollywood Halloween costume ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 57 | News, broadcasting, and data-driven video | What's Next for Tesla ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 58 | News, broadcasting, and data-driven video | Why everyone loves Sabrina Carpenter ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 59 | News, broadcasting, and data-driven video | How GEDI Creates Videos as Fast as the News Cycle ／ VEED | VEED | Official customer/use-case example |
| 60 | Healthcare, public services, and accessibility | DeepBrain AI - Case study of Beijing Government | AI Studios | Official customer case study |
| 61 | Healthcare, public services, and accessibility | DeepBrain AI - Case study of Gyeongbuk Provincial Government | AI Studios | Official customer case study |
| 62 | Healthcare, public services, and accessibility | DeepBrain AI - Case study of Roche | AI Studios | Official customer case study |
| 63 | Healthcare, public services, and accessibility | How Julia McCoy Rebuilt Her AI Business ／ HeyGen | HeyGen | Official customer case study |
| 64 | Healthcare, public services, and accessibility | How MedHeads Cut Video Production from 45 Hours to 8 | HeyGen | Official customer case study |
| 65 | Healthcare, public services, and accessibility | How Oleksandr Kravchenko Scales Healthcare Video with HeyGen | HeyGen | Official customer case study |
| 66 | Healthcare, public services, and accessibility | Indegene Scales Medical Video Production with HeyGen | HeyGen | Official customer case study |
| 67 | Healthcare, public services, and accessibility | WHOOP Fitness Insights ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 68 | Healthcare, public services, and accessibility | berit sund acta medical | Storykit | Official customer case study |
| 69 | Healthcare, public services, and accessibility | How Serco made prison comms more accessible and 9x more engaging with AI video at Dovegate | Synthesia | Official customer case study |
| 70 | Sales and personalization | The Power of Personalized Video Emails | D-ID | Official customer case study |
| 71 | Sales and personalization | How Bryan Fikes Scales Small Business Video with HeyGen | HeyGen | Official customer case study |
| 72 | Sales and personalization | How GetIT AI Speeds Video Creation with HeyGen | HeyGen | Official customer case study |
| 73 | Sales and personalization | How Lev Mills Scales Apartment Marketing with HeyGen | HeyGen | Official customer case study |
| 74 | Sales and personalization | How Michael Vrlaku Scales Mortgage Marketing with HeyGen | HeyGen | Official customer case study |
| 75 | Sales and personalization | How Tim Stacey Cut Mortgage Video Production to 10 Minutes | HeyGen | Official customer case study |
| 76 | Sales and personalization | Ogilvy Success Story with HeyGen:Transforming Brand Campaign | HeyGen | Official customer case study |
| 77 | Sales and personalization | [Case Study] E-commerce Owner Uses Story To Increase Engagement And Sales | Pictory | Official customer case study |
| 78 | Sales and personalization | Antler's Personalized VC Approach: A Case Study with Superside | Superside | Official customer/use-case example |
| 79 | Sales and personalization | Cphnano increased SEO by 50% | Synthesia | Official customer case study |
| 80 | Sales and personalization | How to 3x response rates with AI video | Synthesia | Official customer case study |
| 81 | Sales and personalization | 4x reply rates with sales videos | VEED | Official customer/use-case example |
| 82 | Conversational agents and customer service | DeepBrain AI - Case study of HyundaiGroupSongdo | AI Studios | Official customer case study |
| 83 | Conversational agents and customer service | DeepBrain AI - Case study of KT | AI Studios | Official customer case study |
| 84 | Conversational agents and customer service | Convo.ai and D-ID: A Case Study | D-ID | Official customer case study |
| 85 | Conversational agents and customer service | Defined.ai and D-ID: A Case Study | D-ID | Official customer case study |
| 86 | Conversational agents and customer service | Why Intenseye turns help articles into AI videos | Synthesia | Official customer case study |
| 87 | Advertising, campaigns, and ecommerce | DeepBrain AI - Case study of People Power Party | AI Studios | Official customer case study |
| 88 | Advertising, campaigns, and ecommerce | Favoured scales UGC content by 6X with HeyGen | HeyGen | Official customer case study |
| 89 | Advertising, campaigns, and ecommerce | Publicis Groupe Scaled Global Campaigns with HeyGen's AI Tools | HeyGen | Official customer case study |
| 90 | Advertising, campaigns, and ecommerce | Promotional Videos & Templates ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 91 | Advertising, campaigns, and ecommerce | ads for every season | Pencil | Official customer/use-case example |
| 92 | Advertising, campaigns, and ecommerce | AI Ad Customer Stories ／ Pencil | Pencil | Official customer/use-case example |
| 93 | Advertising, campaigns, and ecommerce | e commerce | Pencil | Official customer/use-case example |
| 94 | Advertising, campaigns, and ecommerce | global to local | Pencil | Official customer/use-case example |
| 95 | Advertising, campaigns, and ecommerce | performance social | Pencil | Official customer/use-case example |
| 96 | Advertising, campaigns, and ecommerce | personalisation | Pencil | Official customer/use-case example |
| 97 | Advertising, campaigns, and ecommerce | repetitive adaptation | Pencil | Official customer/use-case example |
| 98 | Advertising, campaigns, and ecommerce | Runway Customers ／ From Traditional Agency to AI Studio: How Fred & Farid Pioneered a New Er… | Runway | Official customer case study |
| 99 | Advertising, campaigns, and ecommerce | Runway Customers ／ How Tool is reimagining the commercial production process with Runway | Runway | Official customer case study |
| 100 | Advertising, campaigns, and ecommerce | Runway Customers ／ Inside Creative Campaigns for Sonos and Maison Margiela, with Creative Di… | Runway | Official customer case study |
| 101 | Advertising, campaigns, and ecommerce | Why AI use case libraries beat AI tool demos every time (with examples) | Superside | Official customer/use-case example |
| 102 | Advertising, campaigns, and ecommerce | 7 Ways to Use VEED’s AI Playground to Create Better Marketing Videos | VEED | Official customer/use-case example |
| 103 | Advertising, campaigns, and ecommerce | Make Any Image Talk: 11 Ways Fabric 1.0 Transforms Storytelling | VEED | Official customer/use-case example |
| 104 | Training, education, and onboarding | Alludo: 60% Faster Training Video Production ／ Colossyan | Colossyan | Official customer case study |
| 105 | Training, education, and onboarding | Best Buddies: Accessible AI Video Training ／ Colossyan | Colossyan | Official customer case study |
| 106 | Training, education, and onboarding | Boomer Consulting: Videos 50% Faster ／ Colossyan | Colossyan | Official customer case study |
| 107 | Training, education, and onboarding | GEB: Engaging Training With AI Video ／ Colossyan | Colossyan | Official customer case study |
| 108 | Training, education, and onboarding | HIT Training: AI for Hospitality Training ／ Colossyan | Colossyan | Official customer case study |
| 109 | Training, education, and onboarding | QAQF: Scaling Medical Training Video With AI ／ Colossyan | Colossyan | Official customer case study |
| 110 | Training, education, and onboarding | Stellantis Financial: 70% Lower Video Costs ／ Colossyan | Colossyan | Official customer case study |
| 111 | Training, education, and onboarding | TM Forum: eLearning in Days, Not Weeks ／ Colossyan | Colossyan | Official customer case study |
| 112 | Training, education, and onboarding | SPIN Sport Innovation and D-ID: A Case Study | D-ID | Official customer case study |
| 113 | Training, education, and onboarding | Customer Education Video: How Cloudinary Cut Production 70% | Descript | Official customer case study |
| 114 | Training, education, and onboarding | NC State University Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 115 | Training, education, and onboarding | University of Georgia Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 116 | Training, education, and onboarding | [Case Study] AI Learning Platform Uses Pictory To Promote & Teach | Pictory | Official customer case study |
| 117 | Training, education, and onboarding | [Case Study] From Novice to 200+ Videos - Helping Affiliate Marketers Succeed Using Video | Pictory | Official customer case study |
| 118 | Training, education, and onboarding | [Case Study] How Pictory Revolutionized Mary's e-Learning Video Production | Pictory | Official customer case study |
| 119 | Training, education, and onboarding | [Case Study] Improved Business Efficiency and Flow In a Software Development Environment | Pictory | Official customer case study |
| 120 | Training, education, and onboarding | [Case Study] Leads up by 500% - video production costs down 90% | Pictory | Official customer case study |
| 121 | Training, education, and onboarding | [Case Study] Scaled video training 3x and improved course engagement 10x | Pictory | Official customer case study |
| 122 | Training, education, and onboarding | [Case Study] Using Video for Neuro-Divergent Youths | Pictory | Official customer case study |
| 123 | Training, education, and onboarding | Course Creator Alex Easily Repurposes Content for Social Media | Pictory | Official customer case study |
| 124 | Internal communications and investor relations | Top Investors in History ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 125 | Editing, VFX, and post-production | Video Production Workflow: How LinkedIn Cleared Its Backlog | Descript | Official customer case study |
| 126 | Editing, VFX, and post-production | From Studio Stress to AI Success: High-End Sportswear Editorial | Pencil | Official customer/use-case example |
| 127 | Editing, VFX, and post-production | [Case Study] Reduced costs dramatically and accelerated video production | Pictory | Official customer case study |
| 128 | Editing, VFX, and post-production | Case Study: Apptio | Pictory | Official customer case study |
| 129 | Editing, VFX, and post-production | Runway Customers ／ Behind the Scenes of 'The Great Dictator' with Creator Gabo Arora | Runway | Official customer case study |
| 130 | Editing, VFX, and post-production | Runway Customers ／ Behind the Scenes of “El Forastero” with Director Javier De La Chica | Runway | Official customer case study |
| 131 | Editing, VFX, and post-production | Runway Customers ／ Behind the Scenes of HANAA with director, Seif Abdalla | Runway | Official customer case study |
| 132 | Editing, VFX, and post-production | Runway Customers ／ Breaking down "After Light" by directing duo Vallée Duhamel | Runway | Official customer case study |
| 133 | Editing, VFX, and post-production | Runway Customers ／ Distorting reality with Dan Streit | Runway | Official customer case study |
| 134 | Editing, VFX, and post-production | Runway Customers ／ Generating a film in 48 hours with director/producer Gabe Michael | Runway | Official customer case study |
| 135 | Editing, VFX, and post-production | Runway Customers ／ Generating new worlds for Madonna's Celebration Tour with Runway | Runway | Official customer case study |
| 136 | Editing, VFX, and post-production | Runway Customers ／ How “House of David” Used Runway to Become Amazon’s Latest Hit Series | Runway | Official customer case study |
| 137 | Editing, VFX, and post-production | Runway Customers ／ How Artists Used Runway to Revive a Shelved Book Project Into a Multimedi… | Runway | Official customer case study |
| 138 | Editing, VFX, and post-production | Runway Customers ／ How Bentley Labs Is Using Runway To Bring Critical Infrastructure Stories… | Runway | Official customer case study |
| 139 | Editing, VFX, and post-production | Runway Customers ／ How Eggplant Picture & Sound transformed History Channel's "Life After Pe… | Runway | Official customer case study |
| 140 | Editing, VFX, and post-production | Runway Customers ／ How Fremantle is Bringing the World's Greatest Artworks to Life with Runway | Runway | Official customer case study |
| 141 | Editing, VFX, and post-production | Runway Customers ／ How J. Garcia Lopez Funeral Home uses Runway's API to create unique exper… | Runway | Official customer case study |
| 142 | Editing, VFX, and post-production | Runway Customers ／ How Runway Empowered Director Guido Callegari to Change Perceptions of AI… | Runway | Official customer case study |
| 143 | Editing, VFX, and post-production | Runway Customers ／ How SMACK Uses Runway to Build Animated Towers of Contemporary Allegory | Runway | Official customer case study |
| 144 | Editing, VFX, and post-production | Runway Customers ／ How SVA is bringing Runway’s tools into their MFA Computer Arts Program | Runway | Official customer case study |
| 145 | Editing, VFX, and post-production | Runway Customers ／ How upperfast Brought UNHCR's FIFA World Cup Film to Life With Runway | Runway | Official customer case study |
| 146 | Editing, VFX, and post-production | Runway Customers ／ How video producer Quinn Murphy uses Runway to create videos for Alicia Keys | Runway | Official customer case study |
| 147 | Editing, VFX, and post-production | Runway Customers ／ Innovating Media Development at UCLA’s Department of Film, Television and… | Runway | Official customer case study |
| 148 | Editing, VFX, and post-production | Runway Customers ／ Inside Trusted Media Brands' Latest Streaming Show, Built with Runway | Runway | Official customer case study |
| 149 | Editing, VFX, and post-production | Runway Customers ／ Runway in Berlin: Embracing Creative Risk and Opportunity | Runway | Official customer case study |
| 150 | Editing, VFX, and post-production | 10+ Ways to Use AI Background Expand in Your Operations | VEED | Official customer/use-case example |
| 151 | Editing, VFX, and post-production | 8X more video, a fraction of the cost | VEED | Official customer/use-case example |
| 152 | Translation and localization | DeepBrain AI - Case study of Spicus | AI Studios | Official customer case study |
| 153 | Translation and localization | AFNB: Video Production From 30 Days to 1 Day ／ Colossyan | Colossyan | Official customer case study |
| 154 | Translation and localization | Digital Hunter: Multilingual AI Campaigns ／ Colossyan | Colossyan | Official customer case study |
| 155 | Translation and localization | Sonesta: 80% Lower Video Production Costs ／ Colossyan | Colossyan | Official customer case study |
| 156 | Translation and localization | eLearning Localization: How Algolia Went Global in 2 Months | Descript | Official customer case study |
| 157 | Translation and localization | AI Smart Ventures Success Story ／ HeyGen | HeyGen | Official customer case study |
| 158 | Translation and localization | Attention Grabbing Media Success Story ／ HeyGen | HeyGen | Official customer case study |
| 159 | Translation and localization | Equity Trust Company Enhances Engagement with AI ／ HeyGen | HeyGen | Official customer case study |
| 160 | Translation and localization | HeyGen Powers World Economic Forum Speech Translation | HeyGen | Official customer case study |
| 161 | Translation and localization | How Anton Voroniuk Teaches 1M Students with HeyGen | HeyGen | Official customer case study |
| 162 | Translation and localization | How Craig Veroni Grew Real Estate Marketing with HeyGen | HeyGen | Official customer case study |
| 163 | Translation and localization | Cisco Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 164 | Translation and localization | Case Study - David Beckham / Malaria No More / RGA | Synthesia | Official customer case study |
| 165 | Translation and localization | How Berlitz creates language training videos 70% faster | Synthesia | Official customer case study |
| 166 | Translation and localization | How Brink’s replaced paper-based training with 15 videos in one day | Synthesia | Official customer case study |
| 167 | Translation and localization | How Carlisle security trains over 10,000 employees in 7 languages | Synthesia | Official customer case study |
| 168 | Translation and localization | How Cemex created training programs in 8 languages | Synthesia | Official customer case study |
| 169 | Translation and localization | How Electrolux trains 15,000 customers, partners & employees in 30+ languages | Synthesia | Official customer case study |
| 170 | Translation and localization | How Evonik creates training videos in multiple languages 80% faster | Synthesia | Official customer case study |
| 171 | Translation and localization | How Fiery uses AI video to train 50,000 learners in 8 languages | Synthesia | Official customer case study |
| 172 | Product demos and customer education | Earth Explosion Scenario ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 173 | Product demos and customer education | Japan Tourism Boom ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 174 | Product demos and customer education | Napoleon's Army and Mummies ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 175 | Product demos and customer education | Pepsi vs. Coke: The Cola Wars ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 176 | Product demos and customer education | Why Tennis Balls Are Green ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 177 | Product demos and customer education | Y2K Fashion Comeback ／ AI Video Generator ／ Agent Opus | OpusClip | Official workflow example |
| 178 | Product demos and customer education | How Enterprise Brands Scale Customer Storytelling Across Marketing Channels | Superside | Official customer/use-case example |
| 179 | Product demos and customer education | How SimCorp enhanced its explainer videos – 5x faster | Synthesia | Official customer case study |
| 180 | Product demos and customer education | How to save up to 50% on voiceover budgets | Synthesia | Official customer case study |
| 181 | Video from articles and materials | Berkshire Hathaway Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 182 | Video from articles and materials | Best Western Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 183 | Video from articles and materials | CMS Legal Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 184 | Video from articles and materials | Electrolux Professional Group Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 185 | Video from articles and materials | Emerson Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 186 | Video from articles and materials | Finland's Ministry for Foreign Affairs Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 187 | Video from articles and materials | GHX Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 188 | Video from articles and materials | Media Industry Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 189 | Video from articles and materials | Mitsubishi Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 190 | Video from articles and materials | Swiss Re Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 191 | Video from articles and materials | Taxevity Case Study with Lumen5 AI Video Platform | Lumen5 | Official customer case study |
| 192 | Video from articles and materials | [Case Study] 500+ Subscribers quickly - Fueled by Scalable Video Creation | Pictory | Official customer case study |
| 193 | Video from articles and materials | [Case Study] Bahrain IT Firm Communicate Complex Processes at Scale with AI Video | Pictory | Official customer case study |
| 194 | Video from articles and materials | [Case Study] Digital Marketing Agency Increases Revenue and Reach Online | Pictory | Official customer case study |
| 195 | Video from articles and materials | [Case Study] Entrepreneur launches and grows business with Pictory | Pictory | Official customer case study |
| 196 | Video from articles and materials | [Case Study] Real Estate Business Consultant Gets New Clients With Pictory | Pictory | Official customer case study |
| 197 | Video from articles and materials | [Case Study] Turned Articles Into Click-Worthy Videos (in Minutes) | Pictory | Official customer case study |
| 198 | Video from articles and materials | Business Coach Improves Social Engagement & Reach | Pictory | Official customer case study |
| 199 | Video from articles and materials | Marketing Agency Produces More Engaging Client Content With Ease | Pictory | Official customer case study |
| 200 | Video from articles and materials | Venture Capital Firm Competes With Larger Companies Using Pictory | Pictory | Official customer case study |
Research method and limitations
- Research date: September 25, 2026.
- We collected vendor sitemaps, official customer case studies, official announcements, and published workflows, then deduplicated them by URL.
- Each case was assigned one primary use based on keywords in its title and description. Even when uses were mixed, cases were not double-counted.
- Different business functions or campaigns at the same company were treated as separate cases.
- The rankings reflect the composition of publicly available cases; they do not indicate number of adopting companies, market share, or revenue share.
- Quantified outcomes are figures published by the respective companies or vendors and are not necessarily independently audited.
When evaluating adoption, it is often more useful to look beyond the top-ranked categories and find long-tail examples that are closer to your organization’s bottleneck. Tool selection is less likely to drift if you first decide whether the outcome you want to improve is update frequency, translation volume, time spent waiting for shoots, outsourcing costs, or content-reuse rates.