KEN’S CAT LOG

Daily App Store Report 2026-09-13

Giggles: Videos & Trends appeared simultaneously on the same day in ios-social-networking free (GB #8, DE #9, HR #9, US #10) and grossing (HR #47, DE #98, US #98, GB #99), making it today’s strongest new signal. Meanwhile, the top-10 remains stable at held 84% and new 2%, with turnover concentrated in the bottom tier (held 69%, new 19%).

1. New arrivals

Multi-country launches are the main story today. Hunting Calendar Deluxe entered ios-weather/paid in five markets at once: DE #53, JP #57, HR #65, KR #73, and US #79. Giggles: Videos & Trends appeared on the same day in both ios-social-networking free (GB #8, DE #9, HR #9, US #10) and grossing (HR #47, DE #98, US #98, GB #99), reaching not only visibility but monetization as well. Beatix (music/free in 4 markets) and PopoVibe (entertainment/free in 4 markets) showed the same pattern of expansion.

2. Monthly risers

The baseline date is 2026-08-24, just 20 days ago, so this is not yet a full month of data. SQUARE ENIX stands out in JP: Dragon Quest Walk reached ios-games/grossing #1 (+77), while Torneko's Great Adventure went from absent on the baseline date to JP games/paid #1 and overall/paid #1. WalkColor reached JP photo-video/free #12 (+86). In the US, Muse from Meta appeared at overall/free #2 after being absent on the baseline date.

3. Trends by tier

top (1–10) is fixed, with held 84%, new 2%, and average |Δ| of 2.9. mid is 80%/7%/7, while bottom (51–100) has held 69%, new 19%, and |Δ| of 9.9, concentrating both new entries and movement. Google holds the most slots across every tier (top 123, mid 149, bottom 63).

4. Trends by country

The US is the most stable, with top-10 held at 89%, while JP is the most active at 81%. HR has the most new arrivals at 1018, and KR the fewest at 725. Cross-market hits include TestFlight (six markets at #1), Duolingo in education/grossing (six markets at #1), Minecraft, and LinkedIn.

5. Trends by category

ios-shopping is nearly static, with 80 new arrivals and top-10 held at 91%. In contrast, ios-education (364), ios-utilities (360), and ios-music (315) show substantial turnover. The lowest top-10 held rates are ios-reference and ios-finance at 78%, followed by overall and ios-sports at 79%.

Key findings

1. Giggles: Videos & Trends enters social-networking free and grossing across four markets on the same day

In free, it debuted directly in the top-10 across four Western markets: GB #8, DE #9, HR #9, and US #10. On the same day, it also entered grossing at HR #47, DE #98, US #98, and GB #99. This is today’s earliest and clearest signal of a new trend: not a fleeting buzz driven only by free downloads, but simultaneous movement through the monetization funnel.

Confidence: High

2. Hunting Calendar Deluxe enters ios-weather/paid across five markets at once (DE #53–US #79)

It entered DE #53, JP #57, HR #65, KR #73, and US #79—the broadest multi-market new arrival today. This practical hunting-calendar niche has landed simultaneously in paid weather charts across five markets, showing that lower ranks are moving beneath the otherwise quiet weather category, where top-10 held is 85%.

Confidence: High

3. JP is dominated by SQUARE ENIX: Dragon Quest Walk reaches grossing #1 (+77), while Torneko debuts at paid #1

Dragon Quest Walk reached ios-games/grossing #1 (+77 from the baseline) and overall/grossing #1. Torneko's Great Adventure rose from absent on the 2026-08-24 baseline to JP games/paid #1 and overall/paid #1. In addition, Dragon Quest X Offline reached overall/paid #15 (+84), and FINAL FANTASY VII reached games/paid #19 (+67). JP’s paid and monetization charts are being reshaped by a single publisher’s campaign.

Confidence: High

4. The baseline is 20 days ago (2026-08-24)—read this as less than three weeks of change, not “monthly” movement

The oldest archived collection date is 2026-08-24, 20 days before today. Since there is not yet a full monthly window, rank changes such as +86 and +84 represent 20-day movement, not monthly trends. Day-over-day comparison with 2026-09-12 is available for all 467 charts.

Confidence: High

5. Turnover is concentrated in the bottom tier: held 69%, new 19%, average |Δ| 9.9

top (1–10) is nearly unchanged, with held 84%, new 2%, and |Δ| 2.9. mid is 80%/7%/7, while bottom (51–100) is held 69%, new 19%, and |Δ| 9.9. If you want to catch new entrants, ranks 51–100 are the only daily entry point; watching the top-10 will not reveal today’s changes. Google has the most slots across all tiers: top 123, mid 149, bottom 63.

Confidence: High

6. Calculator and budgeting apps rise together in US paid finance (four titles up +79 to +62)

Mortgage Calculator Pro #18 (+79), HomeBudget with Sync #19 (+72), Currenzy #23 (+65), and CalcTape Paper Tape Calculator #33 (+62) all rose from the 2026-08-24 baseline. ios-finance has a category-low top-10 held rate of 78%, making US paid utility tools the most accessible opportunity right now.

Confidence: Medium

7. HR has the most new arrivals at 1018, with niche paid apps entering directly at #1–#5

FamiStudio is ios-music/paid #1, Achoo HTML Viewer & Inspector is ios-utilities/paid #1, PasswordWallet #2, Always On Display #3, and Five Nights at Freddy's overall/paid #5. With top-10 held at 82%, HR can serve as an early-traction test market for new releases, where even low download volumes can reach high ranks.

Confidence: Medium

8. ios-shopping is nearly static (80 new arrivals, top-10 held 91%), while education/utilities/music are rapidly turning over

Among 26 categories, ios-shopping moves the least, with 80 new arrivals and top-10 held at 91%; ios-news and ios-magazines-newspapers also have held rates of 90%. In contrast, new arrivals stand out in ios-education at 364, ios-utilities at 360, and ios-music at 315, while ios-reference and ios-finance have the lowest top-10 held rate at 78%. Build for fast-moving education / utilities / reference; avoid shopping.

Confidence: High

9. Top-10 regulars in all six markets: TestFlight, Duolingo, Minecraft, and LinkedIn

TestFlight is #1 in ios-developer-tools/free across DE, GB, HR, JP, KR, and US. Duolingo is #1 in ios-education/grossing across all six markets. Minecraft is #1 in ios-games/paid in five markets (and #3 only in JP), while LinkedIn is #1 in ios-business/grossing in four markets. Design for the ranks below these consistently immovable titles.

Confidence: High

10. Muse from Meta appears at #2 in US productivity/overall after being absent from the baseline

Muse from Meta entered US ios-productivity/free #2 and overall/free #2 after not appearing on the 2026-08-24 baseline. Also in US overall/free, Kalshi: Trade Football & more reached #10 (+70). The US is the most stable of the six markets, with top-10 held at 89%, so these two top-10 breakthroughs are exceptionally strong moves.

Confidence: High

Recommended actions

  • Track Giggles: Videos & Trends (6740692268) daily starting tomorrow. Whether its free top-10 presence in four markets and same-day grossing entry continue will show within 24–48 hours whether this is a genuine trend or a temporary spike. Prepare a short-video-plus-social angle this week if you intend to pursue the opportunity.
  • Fix the monitoring target for new discovery to the bottom tier (ranks 51–100). With new 19% and |Δ| 9.9, this is the only tier with meaningful movement; top-10 (new 2%) will not surface new releases.
  • Prioritize US ios-finance (top-10 held 78%, with four calculator and budgeting apps rising together) and ios-reference (also 78%) for paid utility-tool launches. Avoid ios-shopping this week (held 91%, 80 new arrivals).
  • Because SQUARE ENIX campaigns are reshaping the rankings in JP, do not interpret JP games/overall as market-wide movement; treat it separately as a temporary, publisher-driven distortion.
  • Use HR as an early-traction test market for new releases. It has the most new arrivals at 1018, and niche paid apps such as FamiStudio and Achoo can enter directly at #1, allowing meaningful signals even at small scale.
  • Add re-collection of DE/featured, KR/featured, and US/ios-weather/TOP_GROSSING to the pipeline. Interpretation of the next DE, KR, and US reports is being constrained by missing data from these three sources.
  • Because the baseline is only 20 days old, rename “monthly” to “vs. baseline (20 days)” until around 2026-09-24, when a full monthly window becomes available, so readers are not misled.

Data quality notes

Of 468 target charts, 467 charts and 45,638 rows were collected; one chart was unavailable (only 17 ios-weather charts, versus 18 in every other category). All 467 collected charts can be compared with the previous collection on 2026-09-12, with no day-over-day missing data. Three sources reported degraded quality: DE/featured, KR/featured, and US/ios-weather/TOP_GROSSING; new arrivals and changes in these areas may be underestimated. rating is missing for 274,268 records, so no conclusions rely on rating scores. The 2026-08-24 baseline is the oldest archived collection date and is 20 days before today; because there is not yet a full monthly window, “monthly” in this report refers to 20-day change. Also, movement cannot be defined for charts without a previous collection, so rows on those charts are not counted as new arrivals (the “—” in today’s monthly riser lists for DE, GB, HR, and KR does not mean there were no risers; it means none qualified for the top candidates).