Today's strongest signals are the near-complete overnight reshuffle in HR's maps-and-navigation and sports categories (with new entrants concentrated near the top, including Rapido #2, inDrive #3, and BeSoccer #1), and Pillow Chase Home App appearing on the same day in four countries in personalization/free: JP #25, KR #33, US #44, and GB #45.

1. New arrivals

Today covers 445 charts and 16,493 rows. The strongest simultaneous multi-market signal is Pillow Chase Home App (personalization/free), which appeared on the same day in four markets: JP #25, KR #33, US #44, and GB #45; it also rose to #22 in HR (+20). Next were Colony Flow! (game/free, JP #27, GB #38, DE #40, KR #44) and NordVPN (tools/free, KR #36, US #37, DE #38, HR #40). Across three countries, ChatGPT Video: AI Maker appeared in video-players/free (DE #17, GB #29, US #39). In single markets, HR stood out: Rapido #2, inDrive #3, and Phone GPS Tracker #6 entered maps-and-navigation, while BeSoccer #1 and LiveScore #5 entered sports simultaneously.

2. Major gains since the baseline

The baseline date is 2026-08-26, only 19 days ago, so this is not yet a full month. The largest gains were Splitwise (HR/finance/grossing #5, +38) and TradingView (same chart #1, +36), followed by BlinkDrama (GB/entertainment/grossing #9, +35) and CHRONO TRIGGER (JP/game/paid #6, +32). Apps absent on the baseline date but now at #1 include Polymarket (US/finance/free), 하나증권V (KR/finance/free), Google Classroom (HR/education/free), and トルネコの大冒険 (JP/game/paid).

3. Trends by ranking tier

top (1–10) has 4,041 slots and is effectively fixed, with 88% held, 0% new, and |Δ| of 1.3. mid (11–30) has 79% held, 2% new, and |Δ| of 3.8. bottom (31–45) has 58% held, 26% new, and |Δ| of 4.8, meaning almost all of today's new arrivals occurred in the lower tier. developer is missing across 97,823 rows, so the developers dominating the top ranks cannot be identified from this dataset.

4. Trends by country

The US had the most new arrivals at 284 across 90 charts, while HR had the highest density at 268 across 63 charts. top-10 held rates were nearly even: DE/JP/KR 89%, GB/US 88%, and HR 86%. Fifteen apps were in the top 10 across all six countries, including Facer Watch Faces (all markets #1), ChatGPT, Nice Weather, Canva, Spotify, and WhatsApp. Meanwhile, HR's ride-hailing and live-score apps, as well as Square Enix titles in JP, were entirely local movements.

5. Trends by category

The fastest-moving categories were game (86 new, top-10 held 84%), personalization (75, 86%), maps-and-navigation (71, 83%), sports (70, 79%), and watch-face (41, 80%). In contrast, entertainment at 96%, weather at 95%, and auto-and-vehicles at 94% barely moved. news-and-magazines had only 22 new arrivals but the lowest held rate at 78%, indicating reshuffling among existing apps.

Key findings

1. HR's maps-and-navigation and sports rankings were completely reshuffled overnight — today's largest local anomaly

New entrants were concentrated near the top of HR's maps-and-navigation chart: Rapido #2, inDrive #3, Phone GPS Tracker #6, GPS Satellite Earth Map View #8, Yandex Go #9, GPS Tracker: Find Phone #10, Phone Tracker GPS Location #11, CarInfo #12, and Lalamove #13 all entered at once. Sports was similarly reshuffled at the top, with BeSoccer #1, Football Live Score #4, LiveScore #5, YACINE TV #6, SportyTV #9, and Betway Scores #12. With 268 new arrivals across 63 charts, HR had the highest new-arrival density per chart of all six markets. Both categories also had the lowest top-10 held rates overall, at 83% and 79%, with HR as the main driver. Ride-hailing, GPS tracking, and live scores—three established genres—are moving simultaneously, making HR today's most promising market for identifying opportunities.

Confidence: High

2. Pillow Chase Home App appeared in four countries on the same day, while its existing HR rank rose by +20

It appeared in personalization/free in four markets on the same day: JP #25, KR #33, US #44, and GB #45. In addition, its existing HR rank rose to #22 (+20). Home-screen customization is moving simultaneously in five markets, making this the broadest signal in today's data and suggesting that broadly appealing, low-localization personalization demand may be emerging. personalization is also a fast-moving category, with 75 new arrivals and top-10 held at 86%.

Confidence: High

3. AI video and AI image-generation apps are rising simultaneously across DE, GB, US, and KR

ChatGPT Video: AI Maker appeared in video-players/free on the same day in DE #17, GB #29, and US #39. In photography, AI Mirror: AI Photo & Video surged to DE #11 (+24) and GB #2 (+25), while entering at US #14. art-and-design also saw Meshy AI (GB #15, new), Nexus - AI Video Generator (DE #23, +20), AI GPT Generator-Text to Video (GB #24, +20), and DeeVid (DE grossing #22, new). Generative AI apps are growing simultaneously across categories rather than as isolated cases, making this the highest-priority area for new concepts.

Confidence: High

4. The top 10 is immovable; all new arrivals are ranked #31 or lower — target the lower tier

top (1–10) is effectively fixed, with 4,041 slots, 88% held, 0% new, and an average |Δ| of 1.3; not a single new arrival entered today. mid (11–30) has 79% held, 2% new, and |Δ| of 3.8. By contrast, bottom (31–45) has 58% held, 26% new, and |Δ| of 4.8, where nearly all of today's new arrivals occurred. A realistic landing point for new entrants is #31 or below; the key competitive question is how quickly they can rise from there.

Confidence: High

5. The largest gains from the 19-day baseline were two HR finance grossing apps: Splitwise +38 and TradingView +36

Note that the baseline is 2026-08-26, just 19 days ago, so it is not a true monthly period. Even so, the largest gains were Splitwise (HR/finance/grossing #5, +38) and TradingView (same chart #1, +36). HR finance grossing also includes Kraken #6 (+23) and Finanzguru #2 (absent on the baseline date), concentrating gains in a single chart. HR/android-finance/TOP_GROSSING is not among degraded sources, so this observation is highly reliable.

Confidence: High

6. Back-to-school demand: school platforms and AI language learning are rising together in education

In GB, school platforms Tapestry Education Platform #5 (+31) and Seesaw #6 (+23) rose sharply from the baseline date. In HR, Google Classroom entered at #1 after being absent on the baseline date. In parallel, AI language-learning apps are rising across four markets: Fluzy (HR #5, +25), LingQuiz (KR #11, +28), LunaSpeak (JP #8, +24), and BetterSpeak (US #15, +19). education has 48 new arrivals and top-10 held at 86%, with active turnover that clearly reflects September term-start demand.

Confidence: High

7. DRAGON BALL Z DOKKAN BATTLE returned to Western grossing charts, while the JP edition gained +30

The global edition appeared on the same day in game/grossing at US #21, GB #38, and DE #44, while the JP edition surged to #8 (+30). This is a classic pattern of a simultaneous event, likely an anniversary or gacha campaign. However, android-game/TOP_GROSSING for GB, DE, and JP is included among degraded sources, so ranks other than US #21 require caution regarding data quality.

Confidence: Medium

8. Square Enix retro titles dominate paid games in JP

In JP/game/paid, トルネコの大冒険 不思議のダンジョン entered at #1 after being absent on the baseline date, CHRONO TRIGGER (Upgrade Ver.) reached #6 (+32), and FINAL FANTASY V reached #15 (+29). In grossing, ドラゴンクエストウォーク also entered at #2 after being absent on the baseline date. This points to a structure unique to JP, where the paid-game market moves through re-releases of established catalog titles rather than new IP.

Confidence: Medium

9. VPN and privacy apps are moving simultaneously in four countries

NordVPN appeared in tools/free on the same day in KR #36, US #37, DE #38, and HR #40. In KR tools, Proton VPN rose to #19 (+24), while in JP, Brave Private Web Browser, VPN entered communication/grossing at #12. tools is a fast-moving category with 68 new arrivals and top-10 held at 86%, indicating broad-based demand for privacy products.

Confidence: High

10. Fifteen “global staples” are in the top 10 across all six countries; Facer Watch Faces is #1 in every market

Facer Watch Faces is #1 in watch-face/free across DE, GB, HR, JP, KR, and US. Canva, ChatGPT, Nice Weather, and X are #1 in five markets; Spotify appears in both free and grossing, while WhatsApp, Microsoft Teams, Uber, Duolingo, Instagram, Flightradar24, and CapCut are also top 10 in all six markets. Because these apps occupy immovable top slots, concepts targeting the top should avoid direct competition in the same categories. watch-face itself still sees active lower-tier turnover, with 41 new arrivals and top-10 held at 80%.

Confidence: High

11. KR shopping and social rose sharply from the baseline, while new apps took #1 and #2 in game/free

Compared with the baseline, 4910 (shopping/free #11, +30), lotte.com (same chart #12, +30), Berriz (social/free #10, +29), 소상공간 (social/free #6, +27), and 유니클로 (lifestyle/free #7, +23) rose. In games, 요새하는겜 entered free #1 after being absent from the baseline, Magic Defense: Co-op Wizard TD newly entered at free #2 today, and 이클립스: 더 어웨이크닝 reached grossing #2. KR had the fewest new arrivals among the six markets at 196, but entrants landed at exceptionally high positions.

Confidence: Medium

12. Polymarket entered US finance/free at #1 after being absent on the baseline date

The prediction-market app Polymarket was absent on the 2026-08-26 baseline date and is #1 today in US/finance/free. Other US gainers include TimeCue (productivity/free #11, +25), Call of Duty®: Mobile (game/grossing #16, +19), and Nintendo Store (shopping/free #18, +19). The US has the highest absolute volume among the six markets, with 90 charts and 284 new arrivals, but its top-10 held rate of 88% is in line with other markets, leaving the top stable.

Confidence: High

13. Categories that barely move: entertainment 96%, weather 95%, auto-and-vehicles 94%

The highest top-10 held rates are in entertainment (96%, 45 new arrivals), weather (95%, 31 new arrivals), auto-and-vehicles (94%, 37 new arrivals), and art-and-design (93%). New entrants exist, but do not reach the top. Conversely, news-and-magazines has only 22 new arrivals yet the lowest held rate of any category at 78%, the only pattern where rankings are shaken by reshuffling among existing apps rather than by incoming new apps.

Confidence: High

Recommended actions

• Track HR's maps-and-navigation and sports categories for the next two to three days to determine whether BeSoccer #1, Rapido #2, and inDrive #3 are durable placements or one-day spikes. If they persist, investigate featured placements or store-side policy changes, and proactively check for spillover into other smaller markets.
• Add Pillow Chase Home App (personalization, five markets), Colony Flow! (game, four markets), and NordVPN (tools, four markets) to a same-day multi-country arrival watchlist, and prioritize checking their rank movement tomorrow. With bottom-tier held at 58% for ranks 31–45, whether they remain tomorrow will distinguish genuine trends from fleeting appearances.
• Treat generative AI apps (ChatGPT Video, AI Mirror, Meshy AI, Nexus, DeeVid) as one cross-category concept theme. They are rising simultaneously across photography, art-and-design, and video-players, which a single-category view would miss.
• Design new concepts around an expected landing position below #31. top 1–10 has 88% held and 0% new, with no new arrivals today, while mid also has 79% held. The initial target should be entry into the bottom tier (26% new) and the speed of ascent from there.
• Reflect September term-start demand in education concepts. GB favors school platforms (Tapestry +31, Seesaw +23; HR has Google Classroom #1), while other markets favor AI language learning (Fluzy, LingQuiz, LunaSpeak, BetterSpeak), so positioning should vary by market.
• Prioritize restoring TOP_GROSSING data quality. Most degraded sources are grossing charts, and DE alone has 17 affected categories; decisions based on revenue rankings in DE, GB, KR, and JP should currently be deferred.
• Investigate missing developer and ratingCount values (97,823 rows each) in the collection pipeline. The developer-level concentration of top slots—one of the most informative tier-analysis metrics—cannot be produced today.
• Identify the composition of the 31 uncollected charts and 28 charts that could not be compared with the prior day, so the next report can distinguish between no actual movement and unavailable visibility.

Data quality notes

For the target date 2026-09-14, 445 charts and 16,493 rows were collected. Against the configured total of 476 planned charts (excluding 154 that the source does not publish), 31 charts were not collected. Of the 445 charts, 417 could be compared against the prior date, 2026-09-13. The remaining 28 have no prior-day movement data, including new arrivals and rank changes, so “new” was not calculated for them. The baseline date, 2026-08-26, is 19 days ago and the oldest archived collection date, not a full month; every reference to “monthly” in this report is a 19-day comparison. Of recent runs, six completed partially and 36 fetches failed. Degraded sources are heavily concentrated in TOP_GROSSING (17 categories in DE, with many also in GB, KR, and JP; TOP_PAID is also partially affected in GB/KR/JP/US). Therefore, observations on grossing charts—especially android-game/TOP_GROSSING in DE/GB/JP (DRAGON BALL Z DOKKAN BATTLE at GB #38, DE #44, JP #8 +30) and DE/android-auto-and-vehicles/TOP_GROSSING (OBD2 Car Scanner #12)—require caution regarding collection quality. HR/android-finance/TOP_GROSSING and GB/android-entertainment/TOP_GROSSING are not listed as degraded, so findings on Splitwise, TradingView, and BlinkDrama are reliable. In addition, developer is missing in 97,823 rows, ratingCount in 97,823 rows, and rating in 6,017 rows; this is why every “developers holding most slots” value in the tier table is “—”. Analysis using developer concentration or rating counts cannot be performed today.