KEN’S CAT LOG

Daily App Store Report 2026-09-18

Today's biggest signal is eFootball™ (KONAMI) appearing simultaneously in five countries: KR #8, DE #35, HR #37, GB #38, and US #71 in overall/grossing, plus DE/GB #11 and US #19 in ios-games/grossing. It also posted substantial gains versus the previous snapshot—+82 in HR and +65 in KR. This should be treated not as movement in a single chart, but as a revenue lift occurring across multiple countries and charts on the same day.

1. New arrivals

The strongest arrival is eFootball™ (KONAMI). It entered overall/grossing simultaneously at KR #8, DE #35, HR #37, GB #38, and US #71, as well as ios-games/grossing at DE #11, GB #11, and US #19. Next is Limbus Company (Project Moon), which appeared in ios-games/grossing in four countries: KR #16, JP #40, US #72, and GB #98. On the paid side, KennysGifs (KED, LLC) ranked #1 in ios-entertainment/paid in both DE and GB, reached JP #32, and also entered overall/paid at DE #22, US #36, and GB #40. Dipsea: Audio Stories appeared in ios-books/free at HR #38, DE #74, GB #81, and US #95; in HR, it also ran alongside ios-magazines-newspapers/free #14 (+82).

2. Risers over the period

The reference date is 2026-08-24. This is 25 days ago and the oldest available collection date in the archive, so note that it does not represent a full month. The largest gains are concentrated in JP: Min Habit #4 (+80), WalkColor #18 (+80), ドラゴンクエストモンスターズ3 #17 (+79), and StoryReel #3 (+78). In the US, Five Guys reached ios-food-drink/free #1 (+75), Kalshi reached overall/free #8 (+72), and Instagram reached ios-photo-video/grossing #3 (+67). Apps absent on the reference date that now rank highly include Muse from Meta (US overall/free #2), 2AM CAM (US ios-photo-video/paid #1), and 超かぐや姫!アラーム (JP overall/paid #2).

3. Trends by tier

The top tier (ranks 1–10) is highly stable, at held 86% / new 2% / average movement 2.5. The mid tier is 82% / 6% / 6.3, while the bottom tier (ranks 51–100) is 71% / 18% / 9.2, meaning most turnover occurs at the tail. Google holds the most slots across every tier (top 125, mid 149, bottom 74), while the head of the charts is dominated by a small number of major players.

4. Trends by country

All 78/78 charts are comparable across each of the six markets. The US is the most rigid, with 91% top-10 retention; HR has the most new entries at 1,090 and 84% retention. Shared hits include TestFlight (#1 in all six countries), Duolingo grossing (#1 in all six), Kling AI, and LinkedIn. Strong local flavor appears in JP's にじさんじ物販アプリ #2 and KR's 애드제로 #1.

5. Trends by category

ios-sports has the most turnover, with 80% retention, while ios-utilities has the most new arrivals at 348. By contrast, ios-photo-video is stable at 92%, while ios-music, ios-magazines-newspapers, and ios-social-networking are each at 91%. ios-shopping saw the least movement, with only 71 new entries.

Key findings

1. eFootball™ appears simultaneously in overall/grossing across five countries, with KR #8 standing out

KONAMI's eFootball™ entered overall/grossing on the same day at KR #8, DE #35, HR #37, GB #38, and US #71. It also ranked in ios-games/grossing at DE #11, GB #11, and US #19. In addition, it rose sharply versus the previous snapshot in ios-games/grossing: HR #13 (+82) and KR #3 (+65). A simultaneous rise across multiple countries and charts is likely driven by a monetization event or update, making this the most repeatable trend signal in today's data. If planning coverage, anchor it in KR.

Confidence: High

2. KennysGifs reaches #1 simultaneously in ios-entertainment/paid in DE and GB, with spillover into overall/paid

KED, LLC's KennysGifs newly arrived in ios-entertainment/paid at DE #1, GB #1, and JP #32, and also entered overall/paid the same day at DE #22, US #36, and GB #40. It is unusual for a paid app to lead its category while also breaking into the overall chart, strongly suggesting external buzz. Since paid charts have smaller pools and are more prone to short-lived spikes, it is sensible to assess it after confirming whether it remains tomorrow.

Confidence: High

3. Limbus Company newly appears in ios-games/grossing across four countries, led by KR #16

Project Moon Co., Ltd.'s Limbus Company entered ios-games/grossing simultaneously at KR #16, JP #40, US #72, and GB #98. The Korean title ranks highest in its home market, following a typical pattern of gradual expansion into Japan and English-speaking markets. Along with eFootball™, today's gaming-revenue activity includes two simultaneous multi-country signals.

Confidence: High

4. Dipsea: Audio Stories enters ios-books/free in four countries; in HR, it also gains +82 in the magazines category

Dipsea: Audio Stories (Dipsea) newly appeared in ios-books/free at HR #38, DE #74, GB #81, and US #95. In HR, it also rose sharply in another category within the same market, reaching ios-magazines-newspapers/free #14 (+82). Audio-story apps tend to gain exposure across categories, making them worth tracking through both books and magazines.

Confidence: Medium

5. The 2026-08-24 reference date is 25 days ago; leading "monthly" gains are concentrated in JP

The 2026-08-24 reference date is the archive's oldest collection date and sits 25 days before 2026-09-18. It does not cover a full month, so it should not be called a monthly trend. With that caveat, JP stands out among the biggest movers, including Min Habit (JP ios-lifestyle/paid #4, +80) and 超かぐや姫!アラーム (JP overall/paid #2, absent on the reference date). Meanwhile, only JP and the US had populated country-level period-riser sections; DE, GB, HR, and KR had no qualifying entries.

Confidence: High

6. In the US, Five Guys #1, Kalshi #8, and Muse from Meta #2 show major brands and buzzworthy apps settling near the top since the reference date

Five Guys reached US ios-food-drink/free #1 (+75), Kalshi reached US overall/free #8 (+72), and Instagram reached US ios-photo-video/grossing #3 (+67). Muse from Meta (Meta Platforms) and 2AM CAM, both absent on the reference date, also climbed to US overall/free #2 and US ios-photo-video/paid #1, respectively. The US is the most stable market, with 91% top-10 retention, so new faces entering it carry significant weight.

Confidence: High

7. Chart turnover is concentrated at the tail: bottom tier new 18% and average movement 9.2, versus top tier new 2% and 2.5

The top tier (ranks 1–10) is extremely stable, at held 86%, new 2%, and average movement 2.5. The mid tier (ranks 11–50) is 82%, 6%, and 6.3. The bottom tier (ranks 51–100) is 71%, 18%, and 9.2, with most of today's new arrivals occurring below rank 51. Google also holds the most slots in every tier—125 in top, 149 in mid, and 74 in bottom—making the top of the charts highly fixed. To spot emerging trends, it is rational to continuously monitor the bottom tier and cover apps as soon as they reach the top tier.

Confidence: High

8. Global top-10 hits across all six countries: TestFlight and Duolingo grossing rank #1 in every market

TestFlight (Apple) is #1 in ios-developer-tools/free across DE, GB, HR, JP, KR, and US, while Duolingo is #1 in ios-education/grossing in all six countries. Kling AI ranks top 10 in both free and grossing ios-graphics-design charts across all six markets. LinkedIn is #1 in ios-business/grossing in DE/GB/HR/US and #3 in JP/KR. These are permanent fixtures with limited news value, but they serve as useful benchmarks for comparison.

Confidence: High

9. HR has the most new arrivals at 1,090 and 84% top-10 retention, contrasting with the US at 91%

New-arrival counts are HR 1,090, DE 959, GB 861, US 858, JP 743, and KR 688. Top-10 retention is highest in the US at 91% and lowest in HR at 84%, making HR a more volatile market where smaller apps can enter more easily. HR-specific new arrivals include Biblija KS (ios-books/free #1), CourtScore (ios-sports/paid #1), and VESC Tool (ios-utilities/paid #1, +92), making it promising for locally focused coverage.

Confidence: High

10. Category temperature differences: ios-sports moves with 80% retention and ios-utilities has 348 new arrivals, while ios-shopping is stagnant with 71

The category with the lowest top-10 retention is ios-sports at 80%, followed by ios-finance at 81% and ios-developer-tools at 82%. ios-utilities leads new arrivals with 348, followed by ios-music at 296 and ios-education at 290. Conversely, the top ranks barely move in ios-photo-video at 92%, and ios-music, ios-social-networking, and ios-magazines-newspapers at 91% each. ios-shopping has the fewest new arrivals at 71. For likely coverage opportunities, prioritize sports and utilities; shopping is less timely.

Confidence: High

11. AI learning and assistant apps grow over the period: Gizmo AI Tutor gains on both paid and free US education charts, while Gemini reaches JP productivity #6

Gizmo: AI Tutor (Save All) increased in both monetization modes, reaching US ios-education/grossing #30 (+69) and ios-education/free #12 (+67). Google Gemini reached JP ios-productivity/grossing #6 (+68). ios-education is a stable category with 89% retention, so double-digit gains there are meaningful.

Confidence: Medium

12. Local chart leaders: KR's 애드제로 is #1 in ios-utilities/paid and #6 in overall/paid, while JP's にじさんじ物販アプリ is #2

SANGSANGLYEOG's 「애드제로: 광고 없이 쾌적한 웹」 newly reached #1 in KR ios-utilities/paid and also entered overall/paid at #6 the same day. In JP, TwoGate inc.'s 「にじさんじ物販アプリ」 newly appeared at #2 in ios-entertainment/free. Both are confined to a single market, making them stories best explained through domestic context rather than as global hits.

Confidence: High

Recommended actions

  • Make eFootball™ today's lead story. Anchor it on KR overall/grossing #8, and show the five-country-simultaneous pattern alongside DE/GB/US ios-games/grossing #11/#11/#19. Be sure to track whether rankings hold in tomorrow's collection.
  • Because KennysGifs (simultaneous #1 in DE/GB ios-entertainment/paid) carries the short-lived-spike risk inherent to paid charts, confirm persistence in the 2026-09-19 collection before publishing a standalone article. Begin verifying the background story—where it gained attention—in the meantime.
  • Bundle Limbus Company and Dipsea into a follow-up article on simultaneous multi-country arrivals. They are distinct angles—a Korean game and audio stories—so cover them separately from eFootball™.
  • Focus monitoring on the bottom tier (ranks 51–100). With new 18% and average movement 9.2, this is where most turnover occurs; watching only the top tier (new 2%) will miss emerging trends.
  • Allocate more market-specific reporting effort to HR (1,090 new arrivals, 84% retention) and DE (959). The US has little movement at 91% retention, so it is more cost-effective to treat movement there as significant only when it happens.
  • Prioritize category coverage for ios-sports (80% retention) and ios-utilities (348 new arrivals), and defer ios-shopping (71 new arrivals) this week.
  • To improve confidence in reference-date comparisons, avoid the term "monthly" until the archive reaches 30 days around 2026-09-23; label it explicitly as "vs. 25 days ago" in materials.
  • Report the degraded US/ios-weather/TOP_GROSSING chart to the collection team and request a re-fetch. Do not use figures from that chart in articles until recovery.

Data quality notes

All 468 target charts were collected (0 missing), and 45,694 rows were analyzed. All 468/468 charts are comparable with the previous collection on 2026-09-17; by market, all 78/78 charts are comparable for DE, GB, HR, JP, KR, and US. There are three limitations. (1) The 2026-08-24 reference date is 25 days ago and the archive's oldest collection date. Since a full month of history is not yet available, "monthly" is an approximation; DE, GB, HR, and KR had no qualifying largest-riser entries versus the reference date. (2) US/ios-weather/TOP_GROSSING is in a degraded source state, so figures from this one chart are less reliable than the rest. (3) Ratings are missing in 274,192 records, so no analysis based on ratings was conducted today. Rows from charts unavailable in the previous collection are not counted as new arrivals, preventing incomparable charts from being misread as new entries.