Daily Google Play Report 2026-09-25
The biggest observation on 2026-09-25 was Adobe Premiere: Video Editor appearing in free video-player charts across five countries on the same day (GB #3 / DE #7 / JP #12 / US #14 / KR #29), alongside simultaneous multi-country expansion of AI photo/video apps and PDF tools. The top of the charts (ranks 1–10) remained stable at 92%, while movement was concentrated in ranks 31–45 (16% new entries).
1. New entries
The strongest signal was Adobe Premiere: Video Editor appearing in five countries on the same day (GB #3, DE #7, JP #12, US #14, KR #29; all android-video-players/free). This was followed by PDF Reader & Editor: View PDF in four countries (HR #22, KR #26, GB #33, US #34), and the game Aniimo debuting simultaneously at DE #5 / KR #5 / US #7. In individual countries, football-related apps stood out in HR: BeSoccer #1, Football Live Scores & Alerts #2, and Football Live Scores: AI Stats #6 all entered on the same day. In the US photo category, AI apps arrived back-to-back, with Momo #2 and AI Face Aging #5.
2. Sharp monthly gains
The reference date is 2026-08-26 (30 days earlier, but note that this is the oldest archived collection date and a full month of data is not available). The largest gains were HR's Splitwise #5 (+38) and TradingView #1 (+36), both in android-finance/grossing. In addition to GB's 8 Ball Pool #9 (+35), the app reached #1 in the US after being absent on the reference date. Another example of an app absent on the reference date but now ranking highly is Muse from Meta #1 in US android-productivity.
3. By tier
top (ranks 1–10) was nearly fixed, with 92% held, 1% new, and average movement of 1. mid was 87% / 2% / 2.5. bottom (ranks 31–45) was 73% held, 16% new, and |Δ| 3.2, meaning today's reshuffling effectively occurred in the tail. Developer-level share is shown as “—” across all tiers because developer data is missing.
4. By country
Top-10 retention was 92–93% in all six markets, with no meaningful difference. HR had the most new arrivals, at 180 across 64 charts; the US had 154 across 75 charts; and JP was the quietest, with 94 across 47 charts. The shared leaders were X (ranked #1 in all six countries, free news) and Duolingo (ranked #1 in all six countries, paid education). FreeReels varied by country, ranking JP #1 / KR #1 / GB #2.
5. By category
android-photography saw the most disruption (80% top-10 retention), followed by android-sports (85%, 64 new entries) and android-game (88%, 50 new entries). By contrast, android-travel-and-local and android-dating held at 98%, with almost no movement. In KR, PDF apps rose in both tools and productivity, indicating broad, cross-category demand for utility apps.
Key Findings
1. Adobe Premiere enters video editing charts in five countries on the same day, reaching #3 in GB
It entered android-video-players/free on the same day at GB #3, DE #7, JP #12, US #14, and KR #29. Simultaneous entry across several markets is a stronger demand signal than an appearance in a single chart, suggesting that competition for leadership in mobile video editing may be heating up again. The category's top-10 retention was a normal 92%, making its insertion near the top particularly notable.
Confidence: High
2. PDF tools advance simultaneously across countries and categories, with KR as the epicenter
PDF Reader & Editor: View PDF entered on the same day at HR #22 / KR #26 / GB #33 / US #34. In KR, PDF Reader & Viewer: Edit PDF rose to productivity/free #9 (+34), PDF Reader: Edit HWP, DOC, PPT to productivity/grossing #14 (+30), and PDF Reader: Viewer, Edit PDF to tools/free #8 (+32), while PDF Reader & PDF Viewer newly entered at tools/free #7. In addition, PDF Reader, PDF Viewer ranked in the top 10 in six countries: KR #1 / HR #3 / DE #5 / GB #5 / JP #9 / US #10. Demand for general-purpose PDF apps is strong across the board.
Confidence: High
3. Three football-score apps entered the top ranks in HR on the same day
BeSoccer #1, Football Live Scores & Alerts #2, and Football Live Scores: AI Stats #6 all newly entered HR android-sports/free on the same day, while LiveScore also appeared at #8. android-sports saw substantial turnover even relative to other categories, with 64 new entries across nine charts and 85% top-10 retention. This appears to be a coordinated influx tied to the competition schedule rather than isolated app-level movement.
Confidence: High
4. The biggest monthly gains were in HR's finance grossing chart: Splitwise +38, TradingView +36
Relative to 2026-08-26, Splitwise reached #5 (+38), TradingView #1 (+36), and Kraken #6 (+23) in HR android-finance/grossing. Finanzguru was also absent on the reference date and now ranks #2. The gains are concentrated in a single market and chart, suggesting that HR's paid finance landscape itself has been reshuffled. The reference date is 30 days earlier, but it is the oldest archived date and does not provide a complete month of history.
Confidence: Medium
5. 8 Ball Pool returns from the reference date, reaching #1 in the US and #9 in GB (+35)
In US android-game/free, it was absent on the 2026-08-26 reference date and now ranks #1; in GB, it reached #9 (+35). The resurgence of an established title points to a different type of movement than a new market entrant—such as a revival campaign or major update—and its capture of a top game-chart slot has significant impact.
Confidence: High
6. Movement is concentrated in the tail — bottom is 16% new while top is 1%
top (ranks 1–10) was 92% held / 1% new / |Δ| 1, mid was 87% / 2% / 2.5, and bottom (ranks 31–45) was 73% / 16% / |Δ| 3.2. Today's reshuffling occurred almost entirely below rank 31, and reaching the top remains difficult. The developers occupying top positions cannot be calculated for any tier because developer data is missing, shown as “—”.
Confidence: High
7. Only X and Duolingo (paid) rank #1 in all six markets
X ranked #1 in android-news-and-magazines/free across DE, GB, HR, JP, KR, and US, while Duolingo ranked #1 in android-education/grossing in all six countries. Canva, WhatsApp, Spotify, and ChatGPT also rank in the top 10 across multiple countries, but their positions vary by market. These two exact matches can serve as benchmarks for each market.
Confidence: High
8. HR has the most new arrivals (180 across 64 charts), while JP has the fewest (94 across 47 charts)
Top-10 retention was virtually identical—92% in DE, GB, HR, KR, and US, and 93% in JP—but new-entry counts diverged: HR 180, US 154, GB 126, DE 123, KR 112, and JP 94. HR can be used as a testbed for new initiatives and early launches, while JP is better suited to evaluating top-rank persistence; this distinction can be built into market planning.
Confidence: High
9. android-photography saw the most disruption (80% top-10 retention) — US AI photo apps drove turnover
Across 12 charts, android-photography had 80% top-10 retention and 30 new entries, the lowest retention rate of any category. In the US, Momo: AI Photo & Video Maker newly entered at #2, AI Face Aging at #5, and AI Photo Restore With Music at #9, while Pix Editor #8 (+22) and Dance AI #13 (+22) also rose. AI photo-editing apps are turning over quickly, illustrating their short product lifecycles as well.
Confidence: High
10. By contrast, travel-and-local and dating were almost unchanged, both with 98% top-10 retention
android-travel-and-local (10 charts, 16 new entries) and android-dating (7 charts, 12 new entries) both retained 98% of their top 10. Tinder was stable across six countries: HR #1 / US #1 / DE #2 / GB #2 / JP #2 / KR #2. These are not categories that can be disrupted by short-term new entrants, so they can be excluded from today's planning priorities.
Confidence: High
11. Example of an event/local app: DE's DFB Event-App enters at #2
de.dfb.eventapp entered at #2 in DE android-events/free and also appeared in HR at #41 on the same day. android-events had 89% top-10 retention, lower than average, while GB's stuDex #12 and JP's fortune-telling app #14 were also new. This indicates that short-term, event-linked apps can gain traction near the top of the category.
Confidence: Medium
12. A game anniversary campaign worked in JP — Genshin Impact reaches #1 (+28)
Genshin Impact 6th Anniversary reached #1 (+28) in JP android-game/grossing compared with the reference date. In the same market, 幻想水滸伝 STAR LEAP #15 (+27) also climbed, while 刀剣乱舞ぱずぎり newly entered free at #3. JP had the fewest new arrivals of any market, yet the game segment itself is moving.
Confidence: High
Recommended Actions
- Treat Adobe Premiere's same-day entry in five countries (GB #3 / DE #7 / JP #12 / US #14 / KR #29) as today's highest-priority topic, and track its ranking over the next three days to determine whether this is a temporary featuring effect or sustained adoption.
- Create a PDF tools feature. Center it on KR and cover tools and productivity simultaneously, while listing PDF Reader, PDF Viewer—top 10 in six countries—as a benchmark.
- AI photo and video editing apps (US Momo #2, AI Face Aging #5, HR Wings Lite #4, Framly #10) are changing too quickly for individual app profiles; make this a recurring “this week's turnover” series instead.
- Investigate HR's paid finance segment (Splitwise +38, TradingView +36, Kraken +23, Finanzguru newly at #2) separately as a single-market reshuffle. However, because GROSSING sources are heavily degraded, confirm with tomorrow's collection before publishing.
- Add market roles to editorial planning: use HR (180 new entries) for testing new initiatives and JP (94 new entries, 93% top-10 retention) for evaluating sustained top rankings.
- Prioritize re-collecting the 29 missing charts and 35 failed fetches, especially DE's 22 TOP_GROSSING charts, and file resolution of the 80,265 missing developer records as the next pipeline task.
Data Quality Notes
For 2026-09-25, 360 charts and 13,394 rows were collected. Of 389 charts planned by configuration (241 are out of scope because the source does not publish them), 29 charts were not collected; 341 of the 360 could be compared with the previous day, 2026-09-24. Rows from the 19 non-comparable charts are not counted as “new entries,” so new-entry totals may be understated. Of recent runs, 6 completed partially and 35 fetches failed. Degraded sources are concentrated in TOP_GROSSING / TOP_PAID (22 DE GROSSING charts, numerous GROSSING/PAID charts in GB and US, and productivity/maps categories in JP and KR, among others). Conclusions about grossing and paid charts are therefore weaker than those about free charts. Developer is missing in 80,265 records, ratingCount in 80,265, and rating in 1,405, so “developers occupying top positions” cannot be calculated for any tier (shown as “—” in the table). The monthly reference date, 2026-08-26, is also the oldest archived collection date; while it is 30 days earlier, it does not represent a complete month of historical data.



